Simple and balanced, the Negroni was originally created in 1919 by Count Negroni who asked for a touch of gin instead of soda to his Americano. The resulting cocktail was rightfully adored by the count and went on to take his name for itself.
Due to the popularity of the cocktail and because they were the makers of its main component, Campari decided to release a pre-bottled Negroni. Perfect for when you want to get a quick alcohol fix. Simply add ice and an orange peel and you're good to go.
Made from Campari, London dry gin, and sweet red vermouth presumed to be Cinzano Rosso, the Campari Negroni is a bitter yet refreshing treat designed to set the stage for some light-hearted revelry.